Anime Playbook: Opportunities for Kids and Young Adult Audiences
Exploring global anime trends, fanbase attitudes and purchase behaviours.
With global revenues surpassing $22bn in 2023, anime’s influence continues to grow, captivating audiences of all ages and borders. Thanks to streaming platforms like Crunchyroll, Netflix and Hulu, anime is more accessible than ever, offering a diverse range of styles and themes that appeal to kids, and young adults alike. This expanding fanbase has turned anime into a powerful cultural force, unlocking significant opportunities in entertainment, fashion, and consumer products.
The Anime Playbook provides essential insights for media organisations and brands to make strategic decisions in anime licensing and content acquisition. Whether you’re expanding your media portfolio or seeking new licensing partnerships, this playbook explores the potential of this thriving genre.
What's inside:
Fanbase Profiles: Who’s watching anime and why.
Global Trends: Emerging patterns in key markets.
Top Shows & Characters: What’s capturing fans’ hearts.
Licensed Product Demand: How anime drives merchandise sales.
Download your free copy of the anime playbook:
[ON-DEMAND WEBINAR] THE BUSINESS OF ANIME
Join Adam Woodgate, VP Research Solutions at The Insights Family, as he further explores the findings from the anime playbook and answers key questions on anime trends, fan behaviours, and licensing opportunities.
