Today's Parents of Under-Twos

Presented by The Insights Family's Adam Woodgate, VP Research Solutions, at the Baby Products Industry Association General Meeting 2025

Where trust is built on relevance, empathy, and digital visibility, brands today must align with the everyday realities of parenting to earn loyalty and drive growth.

This presentation explores the evolving journey of modern parents - how they discover, evaluate, and purchase baby products in a landscape shaped by mobile-first habits, peer recommendations, and emotionally driven choices. It offers essential insights to help brands connect meaningfully with today’s families at the moments that matter most.

Download your free copy of our Baby Product Industry Association 2025 presentation: