AI and Kids: The Latest Disruptor in Children's Media

Presented by The Insights Family's Adam Woodgate, VP Research Solutions, at The Children's Media Conference in July 2025 in Sheffield, UK.

Artificial Intelligence is transforming the way children engage with media, not only as consumers but also creators.

This presentation explores how AI is accelerating production, powering creativity on platforms like YouTube and Roblox, and giving young audiences new tools to imagine, personalise, and even monetise their own content. Additionally, it examines whether children recognise they are using AI, the tools they choose to use, what excites them, where interactions are most likely to take place, and the ethical implications of AI usage.

Drawing on exclusive data, this presentation offers insights into how children’s content preferences, device use, and purchase behaviours are shifting in an AI-driven world. With actionable data and forward-looking analysis, it will help media professionals navigate the challenges and unlock the opportunities AI presents for the future of children’s entertainment as a generation grows up with AI as their creative partner.

Download your free copy of our AI and Kids: The Latest Disruptor in Children's Media presentation: