A Guide to Emerging Franchises, Consumer Trends and Product Demand Among Kids Aged 3–18 

At a time when Intellectual Properties (IPs) are shaping engagement, influence, and purchase decisions across categories, understanding how kids connect and engage with franchises is more crucial than ever to build successful licensing programs. 

The Insights Family's new report, Power Moves in Licensing 2025 - the first of its kind to offer in-depth, data-led analysis of brand licensing in the kids’ and teens’ space - delivers real-time insights into today’s fast-evolving landscape, where brand discovery happens through YouTube, gaming, and curated feeds, and success depends on speed, relevance, and regional authenticity. 

As the global leader in kids, parents, and family market intelligence, The Insights Family surveys more than 800,000 family members each year across 22 markets. This free report uses that data to highlight: 

● The most popular and high-performing IPs across key demographics 

● Fast-rising franchises you need on your radar 

● Shifting consumer behaviours and how they’re influencing the licensing market 

● Top-performing licensed products across the Americas, APAC, and EMEA linked to TV shows, gaming, films, and leading characters 

● Actionable insights to shape your licensing strategy, the foresight to spot emerging opportunities, and the data to de-risk decisions with confidence. 

Download your free copy of Power Moves in Licensing 2025: