Country-level overviews: Data Dashboards

Our survey includes 27 categories, covering kids' and families' offline and online ecosystems.

DATA DASHBOARDS allow for quick overviews of specific categories for each country you're subscribed to.

Let's say we want to have an overview of the kids' IP space in the UK!

1. From the home page, select which product you want to access the data dashboards of:

• Kids Insights (ages 3-18, 22 countries)
• Next Gen Insights (ages 19-30, 6 countries)
• Parents Insights (parents of kids aged 1-16, 22 countries)

2. Now let's select the country - for this example, we'll pick the UK.

3. Next, we'll select the category we're interested in. In this case, "CHARACTERS".

(!) These buttons will help you filter categories, and more:

• Online/Offline: this helps you filter questions that are in our online survey and those that are in our offline survey. The online survey includes questions related to kids' online ecosystem (e.g. video games, characters, tv shows, films), while the offline one focuses on their hobbies, shopping behaviour, toys, and so on.
• Methodology: detailed explanation of the methodology that we employ across each market.
• Country tool: Key data of the selected country: total population, kids population, key demographic facts, average income, population breakdown, economic information.
• Reports: downloadable reports; these can be country-focused, or trend-focused.

4. You can narrow down the focus on the audience and date range you're interested in by adjusting these filters.

This dashboard brings together character-related questions from multiple categories (like TV/VOD and Characters) to give you a full view of not only the top trending characters individually, but also - more broadly - IPs, and franchises across platforms.

Watch the video tutorial below for a comprehensive overview of DATA DASHBOARDS: