Getting familiar with our survey

Our survey covers 20+ categories for each country, which you can view from the DATA DASHBOARDS page.

1. Go to the "Audience Segmentation Tools" page (light blue icon in the left-side bar) and click "DATA DASHBOARDS".

2. Select which product you want to access the data dashboards of:

• Kids Insights (ages 3-18, 22 countries)
• Next Gen Insights (ages 19-30, 6 countries)
• Parents Insights (parents of kids aged 1-16, 22 countries)

3. For this example, we'll select the UK.

Here you can visualise all the 27 categories in one page.

(!) These buttons will help you filter categories, and more:

• Online/Offline: this helps you filter questions that are in our online survey and those that are in our offline survey. The online survey includes questions related to kids' online ecosystem (e.g. video games, characters, tv shows, films), while the offline one focuses on their hobbies, shopping behaviour, toys, and so on.
• Methodology: detailed explanation of the methodology that we use across each market.
• Country tool: Key data of the selected country: total population, kids' population, key demographic facts, average income, population breakdown, economic information.
• Reports: downloadable reports; these can be country-focused, or trend-focused.

4. Click "online" to familiarise with the questions you can analyse in the online survey. This will come in handy when you are looking for specific questions to cross-tab responses and find patterns.

Here's a list of categories covered in our online survey.
As you can see, these are all categories that belong to kids' online ecosystem.

5. Let's see what's in our offline survey.

The offline survey includes categories related to their offline ecosystem: from reading habits, to food & drink, to toys & games.

6. Clicking on a category allows you to understand better the types of questions we ask to gain insights into that specific topic. Let's take a look at the "Toys & Games" dashboard, for example.

This dashboard includes questions related toys & games across our survey.

Jumping between data dashboards will help you familiarise with the kind of questions we ask for each of the 27 categories our survey covers, helping you find the questions you need for your analyses, regardless of the data analytics tool you're using!