Our data spans 27 categories, covering kids' and families' online and offline ecosystems.
- GET INSPIRED BY COUNTRY-LEVEL OVERVIEWS TO KICK START YOUR RESEARCH
To identify news ideas from scratch, you could start by getting a country-level overview of specific topics on our DATA DASHBOARDS.
Let's say we want to have an overview of the kids' IP space in the UK!
1. From the home page, select which product you want to access the data dashboards of:
- Kids Insights (ages 3-18, 22 countries)
- Next Gen Insights (ages 19-30, 6 countries)
- Parents Insights (parents of kids aged 1-16, 22 countries)
2. Now let's select the country - for this example, we'll pick the UK.
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3. Next, we'll select the category we're interested in. In this case, "CHARACTERS".
(!) These buttons will help you filter categories, and more:
- Online/Offline: this helps you filter questions that are in our online survey and those that are in our offline survey. The online survey includes questions related to kids' online ecosystem (e.g. video games, characters, tv shows, films), while the offline one focuses on their hobbies, shopping behaviour, toys, and so on.
- Methodology: detailed explanation of the methodology that we employ across each market.
- Country tool: Key data of the selected country: total population, kids population, key demographic facts, average income, population breakdown, economic information.
- Reports: downloadable reports; these can be country-focused, or trend-focused.
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4. You can narrow down the focus on the audience and date range you're interested in by adjusting these filters.
This dashboard brings together character-related questions from multiple categories (like TV/VOD and Characters) to give you a full view of not only the top trending characters individually, but also - more broadly - IPs, and franchises across platforms.
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- ANALYSE OPEN-ENDED QUESTIONS TO SPOT RELEVANT TOPICS:
1. Let’s return to DATA DASHBOARDS and select ‘What’s Next’ to explore the hottest topics among kids.
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And if you scroll down, you can also see the chart for "What do you think will be the next popular trend/thing?".
This can give you an idea of what’s trending and help you leverage the momentum by adapting your marketing mix accordingly.
To explore trends in more detail, check out our dedicated guide!
Watch the tutorial below to discover how to navigate through DATA DASHBOARDS easily: