Our surveys cover ages 3-30 - split between Kids Insights (3-18) and NextGen Insights (19-30), as well as parents of kids aged 1-16 (from Gen Z to Baby Boomer parents), Parents Insights.
For Kids Insights and NextGen Insights, we have two types of surveys (online and offline), while for Parents Insights we have combined the two.
The online survey includes questions related to kids' online ecosystem (e.g. video games, characters, tv shows, films), while the offline survey focuses on their hobbies, shopping behaviour, toys, and so on.
These surveys are designed to be kid-friendly. Parents of kids aged 3-7 support them in filling them out to ensure higher accuracy.
.png?width=670&height=377&name=Creds%20Deck%20(5).png)
We are fully compliant with global, regional and local legislations – such as GDPR and COPPA. We survey at least 410 kids, tweens and teens (aged between 3 and 18) every week.
Our weekly sample is age & gender representative, and over the course of the year we aim for the respondents to be nationally representative.
For a comprehensive overview of our methodology, you can check out our methodology page from the DATA DASHBOARDS.
1. Access "DATA DASHBOARDS" from the Audience Segmentation Tools page.
%20(1).png?width=670&height=281&name=Title%20(1024%20x%20430%20px)%20(1).png)
2. Select which products you'd like to see the methodology of.
3. Select a country you have access to.
%20(2).png?width=670&height=281&name=Title%20(1024%20x%20430%20px)%20(2).png)
4. Click "Methodology" and gain a comprehensive explanation of it!
%20(3).png?width=670&height=281&name=Title%20(1024%20x%20430%20px)%20(3).png)