In a world where kids’ and families’ attention shifts rapidly, decision-makers need insight that moves just as fast.
To support this, we’re launching a refreshed country homepage and 10 new curated insight modules, built by our in-house kids and family experts and powered by our unmatched 5 billion data points. These updates deliver actionable intelligence on how kids aged 3–18 think, feel, and act, without the noise or time required for traditional analysis.
NEW Curated Insight Modules
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Each new module is built around a specific use case, reflecting a core pillar in kids’ and families’ lives. Every module follows a strategic framework to guide decisions from awareness to action, helping teams turn insight into impact.
- 🌍Market Sizing
What: Provides market context, demographic breakdowns, and competitive landscape.
Why: Helps teams size opportunities, assess risks, and guide investment or market entry decisions.
- 💻 Digital Behaviours
What: Tracks kids’ device usage, platform engagement, and online activity patterns.
Why: Enables smarter tech strategies, better product planning, and safer digital experiences.
- 🎓 Education & Development
What: Highlights learning preferences, skills, and future aspirations.
Why: Equips EdTech, CSR, and content teams to create products that align with how kids want to learn and grow.
- ⚽ Play Time
What: Maps sports, hobbies, and offline play activities.
Why: Helps brands engage authentically with kids’ physical interests, from sponsorship to toy development.
- 🛍️ Purchase Power
What: Explores how kids discover, influence, and make purchase decisions.
Why: Provides insights for sales, retail, and e-commerce teams to optimise conversion funnels and strengthen brand affinity.
- 🗣️ Social Circles
What: Unpacks peer influence, family dynamics, and communication patterns.
Why: Supports authentic influencer strategies, community building, and creative campaigns rooted in real relationships.
- 🎮 Entertainment Hub
What: Shows preferences across content platforms, gaming, and streaming.
Why: Helps media and content teams plan distribution, partnerships, and engagement strategies.
- 🍔 Food & Shopper
What: Tracks food choices, shopping influence, and retail habits.
Why: Equips FMCG and retail brands to sharpen product positioning, promotions, and in-store/online strategies.
- 🔮 Future Trends
What: Identifies early cultural shifts, emerging behaviours, and future signals.
Why: Guides strategy and innovation teams to stay ahead and plan long-term investments. - 🌟 IP Affinity
What: Measures engagement with characters, franchises, and IP.
Why: Supports licensors and entertainment brands to optimise licensing, merchandising, and fan engagement strategies.
Other Updates You’ll See
- Dashboard groups → Core (new curated insight modules), Category (the dashboards you’re already familiar with), and Custom (bespoke to you)
- Clean, tile-based homepage → quicker navigation and instant access to what’s most relevant
- Consistent layouts and chart design → easier to interpret and act on insights
What This Means for You
- Use case–specific insights → from Digital Behaviours, Future Trends, and IP Affinity; supporting consumer journey understanding, innovation, and licensing strategies
- Faster navigation → find the insights and value quicker
- Better usability → clearer design, standard chart types, and gender splits
Why We’re Doing This
Our goal is to improve the user experience and help customers reach the insights they need, faster. This release makes insights:
- Simpler to find → thanks to the refreshed country homepage and clear grouping.
- More relevant to teams → new dashboards focus on business use cases.
- More consistent → standard layouts, clear visuals, and proper citations.
Explore the Updates
View the updates live in the Portal by clicking on a country you subscribe to.
For support or questions, reach out to your Customer Success Manager or contact customer.success@theinsightsfamily.com.