Our real-time data can guide your product development with insights into the product features kids prioritise when purchasing products/brands.
1. Let's go to "IN FOCUS", which provides in-depth information about individual questions. We can access it from the "Audience Segmentation Tools" page (light blue icon in the left-side bar).
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Here you can choose which country, question category, and specific question from the chosen category you want to analyse demographic data of.
2. Click on the drop-down menu to pick which of the countries you are subscribed to you want to analyse. For this example, we'll pick the UK.
3. Choose the question group - for this example, we'll need the question group "SHOPPING" as that's where purchase criteria-related questions are.
4. Choose the question - to analyse purchase criteria, the most relevant question is "How much do you agree/disagree with the following statements (Where 1 is strongly disagree and 5 is strongly agree)".
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5. Adjust the filters.
6. This over time line chart shows monthly shifts in popularity; you can compare multiple answers by clicking on this drop-down menu.
The drop-down menu above the bar chart lets you view all the statements we measure using a 5-point Likert scale within this question.
The statements span various topics and can help guide your marketing strategies as well!
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On top of understanding the product features kids prioritise when purchasing brands/products, you can also look into the following questions to spot the product types kids are most likely to purchase:
- [CHARACTERS]: How have you interacted with your favourite character?
Some of these questions' responses mention purchasing character-related products.
- [FILMS]: Do you own any of the following which relate to your favourite films/movie?
- [TV/VOD]: Do you own any of the following which relate to your favourite tv show?
- [VIDEO GAMES]: Have you bought any of the following, which relate to your favourite video game?
Now that you know how to understand kids' top purchase criteria and product types, discover how our real-time data can also help you support your promotion, distribution, and pricing strategies in our market orientation article!
Watch this video tutorial to make the most of IN FOCUS: