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Platform navigation overview

Familiarise yourself with the Portal’s main pages.

When you first log in, you'll see the Portal home page and the 9 other main areas you can navigate.

Let's break them down!

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  • INDUSTRY KNOWLEDGE

Our Industry Knowledge resources offer clear, up-to-date insights into your sector and area of expertise: from industry news (INDUSTRY NEWS FEED), to our complimentary reports (INDUSTRY PLAYBOOKS).

  • AUDIENCE RESEARCH & TRENDS

'Easily access past and future reports curated by our specialist researchers, focusing on a range of areas covering kids' and parents' online and offline ecosystems.

  • AUDIENCE SEGMENTATION TOOLS

This is where you can find the tools that you’ll use most often when analysing data.

For a thorough understanding of how to carry out different types of analysis using our analytics tools, we suggest you check our Analysing Data section.

  • PREDICTIVE DATA SCIENCE TOOLS

These provide powerful insights by collecting and weighting data from multiple question categories, also providing additional insights through API data.

- IP INDEX: identify and track the most popular IPs based on key areas within the marketing funnel.

- MEDIA MIX COMPASS: discover the most effective touchpoints to reach your audience.

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  • CURATED INSIGHTS

Curated Insights are additional reports we can provide upon request, for an additional fee. Based on our survey data, these reports are created by our dedicated team of experts and tailored to your needs. You can request them through your account manager, who will guide you through the process.  These are some of our most popular categories of interest.

Below is a summary of our Research Solutions. For more information, read the dedicated article - Custom Research.

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  • CUSTOM PROJECTS

Request specific surveys to be distributed to measure and evaluate new creative, campaigns and creative. Get in touch with your account manager to get things started with our Custom Projects team.