April 2026 - TrendLens: Your guide to new reports and webinars
From April 2026, we're launching TrendLens. A new quarterly intelligence report replacing your existing monthly market reports, built to go beyond the data and give you context, interpretation and actionable insight.
Each edition offers you a market-specific deep dive into the biggest shifts shaping the family economy, separating lasting trends from seasonal noise and translating it into what it means for the campaigns and decisions in front of you.
Alongside the reports, we're launching TrendLens Live. On the last Wednesday of each month, our analysts host a live webinar and open Q&A, digging into the standout signals from that month's wave of TrendLens reports. Each session has a natural regional focus but the patterns and trends discussed may be relevant across markets. Every session is open to all subscribers, whatever markets you subscribe to.
We've put together answers to the questions you might have below. Should you still have questions, please contact your Customer Success Manager or reach the team at customersuccess@theinsightsfamily.com.
Reports
Why have reports changed from monthly to quarterly?
Our previous monthly reports (OTRs) were predominantly chart-based and were a monthly digest of our data at a given point in time. TrendLens is built to do more, offering context, analysis and a clearer line to what the data means for your decisions.
A few things drove this change. We've unlocked new portal functionality that lets you download any chart at any time, which made a monthly chart-led report less necessary. We also found that 90 days is a more meaningful window for capturing real shifts in behaviour, long enough for trends to emerge, short enough to stay relevant. We'll always look at changes over time, year-on-year and quarter-on-quarter, so you can see whether what you're looking at is a seasonal trend or something more sustainable.
Why is the Parents' Perspective now included in the same report rather than separately?
We've integrated parents' data directly into TrendLens so you get a complete family view in one place, rather than having to cross-reference two separate reports. Every edition includes a dedicated Parents' Perspective chapter covering the most meaningful shifts in parent attitudes and household behaviour.
What's in each TrendLens report?
Every edition follows the same structure but is tailored to that specific market:
- Market Pulse: the macro mood shaping family spending and decision-making that quarter
- Trending Now: the three biggest shifts across our kids' dataset in the past 90 days, tracked over time to separate lasting trends from seasonal noise
- Spotlight: a topical deep dive into a high-priority category
- Engagement Index: our quarterly ranking of IP strength built on depth of engagement, reach, diversity and peak fans
- Brand Collabs: notable partnerships brought to life with TIF data and perspective
- Parents' Perspective: the most meaningful shifts in parent attitudes and household behaviour, tracked over time
When will I receive my TrendLens report?
Reports are delivered in the third week of each publication month. You can find the full schedule for your markets in the publication schedule that's been shared with all customers. Please reach out to your customer success manager for a copy.
What dates does each report cover?
Each report covers the 90 days prior to its publication month. For example, the April edition covers 1 January to 31 March 2026, and the May edition covers 1 February to 30 April 2026. To assess the longevity and trajectory of trends, we may also reference previous quarters and year-on-year analysis.
Can I see the data cut by age group?
TrendLens reports include age-level data where relevant. For deeper cuts by age group, you can access the data from the portal at any time. If you need help finding the question we used, please contact your Customer Success Manager who can point you in the right direction.
Where can I find the TrendLens reports in the portal?
You will be able to access TrendLens via the left-hand navigation under Reports. This will take you to the Reports page where all TrendLens editions will be available. You can also access all reports using the reports tile on the homepage in the bottom right-hand corner.
How can I access historical OTR reports?
You can still access your previous OTR reports in the portal. Navigate to the Report Type filter in the left-hand navigation bar and select 'Digital Download' to view all historical editions for the markets you subscribe to.
Where can I find a list of the questions used in each TrendLens report?
We can provide a full list of the questions used. Simply contact your Customer Success Manager who will be happy to share this with you.
Where can I see the TIF Engagement Index in the portal?
The TIF Engagement Index is currently developed and maintained outside of the portal. If you have specific questions about the Engagement Index, please contact your Customer Success Manager.
How will I know when my TrendLens report is ready?
You'll receive an email notification as soon as each new edition lands in your portal. Reports are published in the third week of each publication month. For a full breakdown of when to expect your markets, contact your Customer Success Manager to request a copy of the publication schedule.
TrendLens Live Webinars
What is TrendLens Live?
TrendLens Live is our monthly webinar series where our analysts go live on the last Wednesday of each month to share the standout signals from that month's wave of TrendLens reports. Each session brings together analysis, context and fresh perspective on what's shifting across the markets, with open Q&A.
Can I attend TrendLens Live even if my markets aren't publishing that month?
Yes. TrendLens Live is open to all subscribers regardless of your market subscription. Each webinar follows the publishing schedule so there's a natural regional focus, but the signals and patterns discussed are relevant across markets. It's also a great way to get a view of markets you don't currently subscribe to.
When do the webinars take place?
TrendLens Live takes place on the last Wednesday of every month. The 2026 schedule is:
- Wednesday 29 April — Europe & South Africa — Sign up here
- Wednesday 27 May — The Americas & Middle East — Sign up here
- Wednesday 24 June — Asia Pacific - Sign up here
- Wednesday 29 July — Europe & South Africa
- Wednesday 26 August — The Americas & Middle East
- Wednesday 30 September — Asia Pacific
- Wednesday 28 October — Europe & South Africa
- Wednesday 25 November — The Americas & Middle East
- Wednesday 30 December — Asia Pacific
Can I access recordings if I can't attend live?
Yes. Recordings of every session will be available in your TIF portal shortly after each webinar.
Still have questions?
Contact your Customer Success Manager or reach the team at customersuccess@theinsightsfamily.com.