Presented by The Insights Family's Adam Woodgate, VP Research Solutions, at Kidscreen 2025
Using the connected screens they have access to, kids today are curating their own media lives—and they’re radically different, with YouTube, TikTok and other non-traditional content platforms accounting for a sizable share of watch time.
This presentation goes deep to unravel what kinds of content consumption each screen and platform is used for, and how producers and traditional TV channel operators can position themselves to be relevant and appealing in this new audience landscape.
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