Going Global, Staying Local: Capturing Hearts and Market Share in the Toy Industry

Presented by The Insights Family's Tom Williams, CEO, at the New York Toy Fair 2025

The global toy market is a playground of opportunity, but navigating regional nuances can be difficult to navigate. While reaching a worldwide audience is easier than ever, truly engaging local kids is a key challenge.

The Insights Family's Industry Impact survey highlights that while 66% of professionals recognize the importance of localization, a significant 74% struggle to connect with local audiences. 

This presentation goes deep into the critical role of localization, illustrating how understanding local nuances and emerging trends enables the creation of culturally relevant toys and marketing campaigns that resonate deeply with kids around the world.

Download your free copy of our New York Toy Fair 2025 presentation: