Rewind Culture: Why Nostalgia is Driving Kids' Toy Choices

Presented by The Insights Family's Adam Woodgate, VP Research Solutions, at Spielwarenmesse 2026

Gen Z and Gen Alpha are connecting with brands and IPs from before their time—think Barbie, Power Rangers, and Pokémon—not just through TV and movies, but also via toys, games, and licensed products.

In this presentation, Adam explores how nostalgia shapes toy preferences, the role of parents and social media in reviving classic franchises, and what this means for the future of the toy industry and licensing globally.

Download your free copy of our Spielwarenmesse 2026 presentation: