Beyond Entertainment: Designing Toys to Meet the Growing Demand for Skill, Creative and Social Play

Presented by The Insights Family's Adam Woodgate, VP Research Solutions, at New York Toy Fair 2026.

Play is evolving, and families are expecting more than entertainment. Kids gravitate towards experiences that spark creativity, get them moving, and encourage connection, while parents prioritise toys that teach, challenge, and support development.

In this presentation, Adam explores the features driving these preferences and translates them into product design, positioning, and retail strategies that win both hearts and carts. He shares insights into how current trends and behaviours are shaping play, enabling them to create toys that capture the attention of kids and align with what parents value.

Download your free copy of our New York Toy Fair 2026 presentation: