The Toys & Games Tracker delivers essential insights into kids’ behaviours, attitudes, and preferences across six key markets: France, Germany, Italy, Spain, UK & US.
Tailored for toy manufacturers, distributors, and retailers, this bi-monthly tracker uncovers the trends shaping the toys and games industry, including:
1. Kids' play behaviours and preferences
2. Toy brand and category discovery
3. Purchase motivation and media engagement
By surveying kids aged 2-9, the tracker provides nationally representative data that helps toy industry professionals stay ahead of market movements and identify opportunities for new product development and marketing strategies.
These insights can stand alone or compliment a Kids Insights and Parents Insights subscription, enabling a deeper understanding of young audiences.
Complete the form below to register your interest in the Toys & GamesTracker:
